A good story tugs at heartstrings, or gets the audience to do or feel something. Like the AARP
1. Make a logical point
Some of the best comedians make comedy out of the most logical points. Here are a few quotes by George Carlin for example:
The future will soon be a thing of the past.
Weather forecast for tonight: Dark. Continued dark overnight, with widely scattered light by morning.
It isn’t fair: the caterpillar does all the work, and the butterfly gets all the glory.
Carlin’s points make you think about ordinary things in a different, logical way. Matt Inman of The Oatmeal uses this formula too. Like him, I’m a firm believer that if you don’t have anything to say, you shouldn’t be talking. And if you don’t have anything to write about, don’t write. Don’t tell a story for the sake of telling a story. Make sure there’s a point.
2. Learn how to transition
Whether you’re telling a story in a talk or writing out the words, knowing how to transition from one point to another is key. This seems easy if you listen to NPR, a professionally produced podcast, or if you read a lot of well-written blogs. But it’s truly an art form.
A good transition fuses what you perceive to be true (your perception) with your next logical point. This tends to work because your perception of the truth can be creative (your story, photograph, blog post, etc.). But it needs to mix with an authoritative voice to transition smoothly.
3. Be honest.
It’s why lyrics and music are so transformative:
You see, when done right, music brings us together, with the artist and the other listeners who get it. That’s the job of the radio station, of the curator, to find tracks that hit us emotionally, touch something that can’t be described, which is the essence of human life and connection.
Be honest with real stuff. The stuff that matters. When we’re honest, we become vulnerable, which transcends self-interest. Don’t rationalize decisions to make yourself look better. You know the truth. And the more access you have to the truth, the better your stories. Tell it. But…
4. Get your “pathy’s” straight
It’s not about being pithy. It’s all about the pathy. Here’s why:
Don’t become a storyteller when you’re going through a major life changing event. It’ll be too cluttered with emotion. This usually requires sympathy. And your audience? They don’t have time for that. But what they do have time for, and what they appreciate, is empathy. Empathy is vicarious experiencing of the feelings, thoughts, or attitudes of another. Whereas sympathy is a concern.
5. Value yourself.
You must start by valuing yourself if you want to deliver value to others. Many people seem to know the cost of everything. Yet the value of nothing. Don’t let this get to you.
Whipping up stories from scratch is a skill, an art, and a craft. Fight the good fight. Because despite what it may seem, the money is there. And you deserve to get paid fairly. Don’t settle for anything less.
6. Tell a vision
Tell-a-vision often dictates your dreams. What you consume has the power to transform thoughts. Be more selective about where you get your news. And what you spit back out.
taken by yours truly
Watching television can create new ideas (depending on what you watch). Kim Kardashian and reality television are so popular because people don’t typically want new ideas. If you notice, reality tv tends to tell you what will happen in the episode before it even begins. What you’re really interested in is how it all goes down. The interesting part is how it unfolds.
7. Put a Stake in It
Putting a stake in it is a blessing and a curse. Which is one of the reasons why Generation Y is causing the Great Migration of the 21st century:
Generation Y wants freedom, not obstacles or anchors. So when it comes to where and how they live, they also exhibit a greater desire to rent rather than own.
It’s good to take a definite stand on an issue. Because without an anchor, your story blows with the wind. It drifts, with no destination. It’s like that run on sentence that’s fun at first but then it becomes another word or two and it keeps going and you’re not sure when it’s going to end but you just want to. make. it. stop.
Putting a stake in it makes the sentence stop. And it allows the story to unfold alongside the stake.
8. Create adversaries
Not everyone will like you. Don’t take it personally. Just work on being a better communicator with every interaction. And follow your instincts. Don’t worry about those that turn away.
9. The devil is in the details
Notice things. Seemingly small details seem insignificant. But they add up.
The red fox jumps over the tall fence.
The fox jumps over the fence.
Which one gives the clearer picture? Don’t leave details open to interpretation unless that’s your schtick. Because the red fox becomes purple and it jumps over the invisible fence. You get my drift.
10. Think long-term.
“Going viral” is a pretty bad idea for long-term success. Remember that the faster your rise, the faster your fall. Where is Rebecca Black now? Rebecca…who? Oh yeah, that girl in that blip in time.
Artists today constantly create, experiment, and test their limits. The good ones don’t tend to focus on the day-to-day. Because there’s a long-term goal in sight.
How do you tell better stories? What would you add? Please comment below.
Free email course with audio
Subscribe to receive the "Create Content with Clarity" course, complete with blog posts, resources, and tools.