high-impact media + marketing w/ an edge
Blog entries | Why HEO is the New SEO
Blog entries | Why HEO is the New SEO
As Clay Shirky, the master of media, argues in this TED video, more media means more arguing. This new ability to curate your own zeitgeist is nothing short of a super-power. Which is one of the (many) reasons why Gen Y has a nightmare on their hands.
We’re cooperating without coordinating (or fully understanding) the consequences. But who wants to think about things like…consequences?
You do. Here’s why:
An internet presence means nothing without the chutzpah to back it up in real life. [tweet this]
Dino Dogan, founder of Triberr, described the importance of “Human Engine Optimization” (HEO) in his presentation at #tribeupnyc (video below). Despite its science-fiction-sounding name, HEO is the opposite of SEO. Which ungeekifies it. Because HEO is about real human relationships.
We’re documenting and distributing our digital lives every day. But why bother at all if it doesn’t bring connection in some way?
HEO looks to why we form relationships on social networks. It’s based on the notion that we like (we really like!) the people we link to in our blogs. HEO just takes it to the next level – and backs it up through real life interaction through networking events like #tribeupnyc. Because after all, our digital lives become more meaningful when we reinforce the humanity of it all.
don’t you want to learn about this guy?
Which is why the blogging community is so amazing. We suit up and show up. And come together through words. Thoughts. Ideas. Stories. We know that networking means making real friends. And going to bat for them.
But as much as blogging is about the audience, it’s also about ourselves. It’s not our job to make others happy. It’s our job to embrace the struggle. To be true to ourselves. And if what we create connects others, humanity gets a bit more optimized. Isn’t that the best kind of consequence?
What are the consequences of what you create?
Were you at #tribeupnyc? Do you plan to be at the next one? Please leave comments below.
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Really like the term HEO, and the emphasis of relationships and social value over automation.
Just thought you might want to know, I was going to watch the video on youtube so I could search the interactive transcript, but the button was cut off because the video was wider than the container. There's a number of superb wp plugins to make videos auto responsive, ex. "wp responsive video" to universally fix the vids on your site.
It might be advantageous to make your site responsive on the whole as well. There's plenty plugins to help make that happen with your current theme. Shoot me a reply and I can forward you a few that might work well on your site.
@son0fhobs thanks for the reminder to do this. been on my list for far too long! just activated the plugin you suggested. try it now? let me know what else you suggest. thank you so much for commenting!
@itsjessicann @son0fhobs Beautiful! Nicely done, the video looks great.
Another thought. I noticed that the image below it also got slightly cut off - which was a shame as it's such a good photo! To double check I looked at some images on other pages and realized that it was the way the pinterest plugin worked on top of with the wordpress styling, hence adding the second border/padding/background. And the added padding is what caused it to overflow the container and get cut off.
I tested the below on a couple pages, and it seemed to work like a charm. If you add this to your CSS it should fix the issue:
.pinit img.alignright, .pinit img.alignleft, .pinit img{ background: transparent !important; border: none !important; padding: 0 !important; margin:0 !important; }
It essentially removes the wordpress border/padding only when the pinterest overlay gets applied.
Cheers!
@son0fhobs thank you! looks like that CSS removes the padding for photos but also adds extra white space for some other photos. can you email me so we can take this offline? jessica at jessica ann media dot com. appreciate your help!
Thank God someone else is doing something about it, I always have the impression people are turning social media in sales tools and it's kinda sad (and ineffective). Kudos.
thank you, Alessia!
thanks, Steve!
Well done Jessica and Dino. A lot of solid and interesting content in the video, and professionally done.