As Clay Shirky, the master of media, argues in this TED video, more media means more arguing. This new ability to curate your own zeitgeist is nothing short of a super-power. Which is one of the (many) reasons why Gen Y has a nightmare on their hands.
We’re cooperating without coordinating (or fully understanding) the consequences. But who wants to think about things like…consequences?
You do. Here’s why:
An internet presence means nothing without the chutzpah to back it up in real life. [tweet this]
Dino Dogan, founder of Triberr, described the importance of “Human Engine Optimization” (HEO) in his presentation at #tribeupnyc (video below). Despite its science-fiction-sounding name, HEO is the opposite of SEO. Which ungeekifies it. Because HEO is about real human relationships.
We’re documenting and distributing our digital lives every day. But why bother at all if it doesn’t bring connection in some way?
HEO looks to why we form relationships on social networks. It’s based on the notion that we like (we really like!) the people we link to in our blogs. HEO just takes it to the next level – and backs it up through real life interaction through networking events like #tribeupnyc. Because after all, our digital lives become more meaningful when we reinforce the humanity of it all.
don’t you want to learn about this guy?
Which is why the blogging community is so amazing. We suit up and show up. And come together through words. Thoughts. Ideas. Stories. We know that networking means making real friends. And going to bat for them.
But as much as blogging is about the audience, it’s also about ourselves. It’s not our job to make others happy. It’s our job to embrace the struggle. To be true to ourselves. And if what we create connects others, humanity gets a bit more optimized. Isn’t that the best kind of consequence?
What are the consequences of what you create?
Were you at #tribeupnyc? Do you plan to be at the next one? Please leave comments below.
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