Curating Content in a Diverse Media Landscape
December 06 2012
Many tools exist for how to listen and build your community. But there’s not exactly a how-to manual for curating great content.
In the digital world, curation is a practice of thoughtfully selecting inspiration. Which isn’t always easy in today’s diverse media landscape. Because there’s a lot of digital junk. Tee’d up by tools that help us share this junk more easily.
This makes people think it’s ok to mindlessly share junk to pad their Twitter feeds. It’s not.
Mindful editing and collaborative news filtering need to work together.
The tools need to be used right. Or else bloggers will be on the endangered species list before we know it.
If you’re on Triberr, or thinking about using the tool, don’t be casual about 1) the tribes you join and 2) what you share.
Curated content is only as good as the content behind the link.
Be more selective. Because random and weird doesn’t always work.
Unless you’re a science fiction writer with a science fiction audience. Or “random and weird” is your niche.
But if your restaurant business frequently blogs about food. And then you share stories about dogs? It won’t leave a good taste in the mouths of your customers. Even if it’s a hilarious dog video. Use your personal Facebook or Twitter feed if you want to share that with others. Your business account is for…business! Duh.
(Note: “random and weird” can become part of a businesses schtick if done right and consistently. Which isn’t an easy feat. Because it must fit in with the overall branding and positioning of the company).
Remember that science fiction writer? He’s in one of my tribes.
(Bad headlines are one of the many reasons why content doesn’t get curated).
Don’t contribute to the noise. Rise above by learning the rules:
1) Write good headlines
2) Create valuable content
3) Curate wisely
How do you decide what to share in today’s diverse landscape? Please comment below.
(oh and if the creative digital media world is your schtick, please consider joining my tribe).
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