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How the 4 C’s of Quality Content Can Make Your Day

How the 4 C’s of Quality Content Can Make Your Day

September 4, 2012

You don’t need to be Clint Eastwood to know how to create quality content. The same rules for quality apply whether you’re a big-time movie producer or small-time blogger. Put the “4 C’s” of quality content to use today:

1. Consistent

By consistently releasing content, your effectively managing the expectations of your audience. It doesn’t matter if your audience is 1 or 1 million. Consistency helps to keep yourself in check too. And it also helps with engagement. If your audience knows when to “tune in” then you’ll always have more people listening then if it’s randomly released.

This is the most basic rule out of them all. But also the hardest to see through.

2. Concise

Most great art mixes complexity with minimalism. The best content isn’t always the longest. Think like an artist: trim the hedges and cut to the core of what you want to say.

3. Compelling

Create content that makes your audience think, laugh, tweet, or react in an engaging way. If you don’t have something interesting to distribute, then don’t bother. There’s too much white noise, anyway.


4. Creative

The content should add value. Find ways to spice up other seemingly mundane information. Mix two seemingly separate topics together into one. Would you ever think Woody Allen and Google+ go together? Think unconventionally.

Do the 4 C’s help when creating content? Please leave your thoughts in the comments below.