A version of this post first appeared on the Vocus blog.
Businesses need to integrate multiple components to be seen as the leader in their industry and to stay ahead in today’s digital landscape. How do you get the bees in your court, and build the buzz for an integrated marketing approach? Here’s a do-it-yourself guide to cross-pollinate your marketing.
photo credit: WilliamMarlow
Queen Bee: Social Marketing
The social media marketer builds your business’s presence by sharing content, and engaging with prospects and customers. She distributes the work of the honeybee / content creator (see below). Tactics include:
Honeybee: Content Creator
photo credit: Max xx
Honeybees and content creators produce the honey and are part of the overall sales cycle which brings in money if done right. The content creator collaborates closely with the worker bee / SEO specialist to make sure the appropriate keywords are being used. They also work alongside the Queen bee to make the content easy to share. Tactics include:
Bumblebee: Email Marketer
The bumblebee / email marketer provides value by delivering information. The email marketer works with the content creator to craft quality email content. He/she also works with the Queen bee to make sure that the email content is easily shareable. Tactics include:
Worker Bee: SEO Specialist
The worker bee / SEO Specialist gets your business found on search engines. He/she collaborates with the content creator on keyword research. Tactics include:
A marketing plan that integrates everything together will create a vibrant, thriving ecosystem that attracts and retains customers.
Do you cross-pollinate your marketing? Please comment below.