Writing is about being real with ourselves. So we can be real with others. Sure, writing regularly helps to attract clients and partnerships. But that’s not why real writers write. They write for themselves.
Well, maybe not writers with egos. But I digress…
I celebrated my first blogoversary last week. Cue self-important facebook update:
Time has transformed my thoughts into words. Words into this blog. And this blog into a way to connect. For this, I’m thankful (among many other reasons).
But there’s a difference between blogging and writing. A writer can be a blogger. But a blogger can’t always be a writer.
If you fit into either category, be real with yourself. So you can be real with your readers.
Connecting doesn’t mean anything if we can’t be real.
We see this already happening with community building:
The magic of community is when people start talking to one another, without the benefit of the brand, organization, or author participating in the conversation.
People don’t want to connect with brands. They want to connect with each other.
Collaboration happens when we connect with each other. When we listen to the conversations within our communities, and take them to the next level. Digital has the power to change everything.
But for us to get there, we need to step out from behind Oz’s magic curtain.
And bring value. Prove impact. Be human. Be real.