What Woody Allen Can Teach Us About the New Google

January 23 2012

Woody Allen famously stated: 80% of success is “showing up.” Why? Showing up gives you relevancy, that you’re true to your word and ready for opportunity. Many people don’t know how to show up. Or they’re scared. They sit back on the sidelines, cross their fingers, and hope success will magically appear. The problem is that if you’re not relevant, interesting, or exciting, no one will knock on your door.

What does this have to do with the new Google? A lot.

If you’ve been following the changes happening over at Google, maybe you’re noticing how much nearly everything online is converging. Do a Google search and you’ll see that your results are now an amalgamation of various sources due to the launch of Search, plus Your World. The recent iteration of Google has spawned the convergence of online marketing’s big three: content, search, and social. We’re not in Kansas anymore.

A.J. Kohn, of Blind Five Year Old, wrote the Google+ bible which details how Search+ works and how it impacts the social web:

Search+ transforms your search results based on the connections, interactions and activity you have on Google+. It is the largest search personalization effort ever attempted by Google.

a. People and Pages
b. How are People and Pages selected?
c. Google+ Posts
d. Google +1 Button
e. Google+ Social Snippets
f. Google+ Content
g. Google+ Formatting
h. Google+ Brand Pages

Some love it, others hate it. Some even compare the New Google to the New Coke. Either way, the dirty little secrets of search are out:

Fundamentally, it’s how Search Plus appears to privilege Google+ results — not links suggested by your Google+ contacts, but Google+ pages themselves, regardless of your social graph — in three categories:

  • Ranking of pages to determine their relevance, in the main body of search results;
  • The placement of those results on the screen, and the amount of screen real estate alloted to each result;
  • The right hand “recommendations” sidebar, where Google advertisements — not just the old text ads, but big graphics that follow you as you scroll down the page — have been joined, and in many cases replaced, by links and photos of “People and Pages on Google+.”

Google’s number one goal with search will always be relevancy. Google+ takes relevancy to the next level by showing results based on SEO, content distribution, and social networks. The head of Google’s spam fighting team, Matt Cutts, clarified the misconception that Google isn’t including content from the open web. He argues that “Search plus Your World does surface public content from the open web, not just content from Google+.” And he’s right (dare I prove a spam fighter wrong!) In my “Woody Allen” search below, Google returned plenty of public content in addition to 100 personal results. The personal search results are based on your own social connections, which depends on the amount of people in your circles, and what they’re sharing (note: you can easily hide personal results if you wish). It’s relevancy, obnoxified:

The new Google is the Woody Allen of search. It’s making itself relevant by showing up and being in your face. Whether you like it or not.




13 responses to “What Woody Allen Can Teach Us About the New Google”

  1. kimmie says:

    my life is a Woody Allen movie so much love, pain, disappointment, resentment you just got to laugh. Love to talk to Mr. Allen probably could make several movies from excerpts from my life. Talk to me Woody.

  2. […] Quote of the Day November 24, 2012 · by Monique Howard · in Quote of the Day. · “Seventy percent of success in life is showing up.”- Woody AllenPhoto source: here […]

  3. lprofeta26 says:

    Some will always hate change while napping! I see you renew many times, don’t worry it comes with success!

  4. lprofeta26 says:

    Nature itself is successful every day, what’s natural works smoother, it actually hums.

  5. lprofeta26 says:

    If you cut the pie into smaller pieces there’s more servings for all, mathematics is freedom’s formula.

  6. lprofeta26 says:

    Absolute is the sun light, ask a flower when in doubt. Smarten up, Stanley, please!

  7. lprofeta26 says:

    How are you going to make your stripe suit? Study!

  8. lprofeta26 says:

    I must refresh the material, bye!

  9. lprofeta26 says:

    Your always tempting my value system, Donald T.

  10. lprofeta26 says:

    Do you love farce with me spread on it? Words, they make me a living, though not believable at all to the gang boys on my block.

  11. lprofeta26 says:

    When will I get a bigger stage, not pushing of course, that’s totally improper said Legs Diamond, you know him?

  12. lprofeta26 says:

    Slapping sticks, how lovely they lighten this foolish boy.

  13. lprofeta26 says:

    Recognize this silly world, take two aspirin then, Blanche!

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