Why Influence is Changing How Business is Done
October 11 2012
As predicted in #5, online conversations are more directly connected to offline behavior.
We’re not reading the fine print. And it’s going to come back to bite us. All of us. Mwahahaha.
The future of social media will be baked into everything we use. Our personal privacy is at risk, but we remain nonchalant, even compliant. Why is there such a lack of concern?
Obviously this is changing how business is done. And we’re all getting sucked in.
Klout perks allows a company to connect users with brands, and monetize their business. It gives everyone what they want.
At the expense of privacy.
Before the Internet, you had to actually accomplish something to be a celebrity. Today, anybody can drum up attention with content that moves through the social web….
A nobody like me can become an influencer. And that’s pretty cool. Influence has been democratized–and, with Klout, quantified.
Influencer marketing will continue to get more democratized. And, in turn, more easily quantifiable.
We’re on the cusp of a dark, unknown territory. This digital revolution means that every thought is a tweet. And every tweet has potential to be “influential,” should the Klout algorithms deem it so. Because Klout ranks our knowledge about particular topics with a number.
And if the future is an explosion of human knowledge, shouldn’t we be a bit more concerned?
This isn’t business as usual. It’s business transformed. Forever.
How is influence changing how business is done for you? Please comment below.