“Publish or perish” is a term started in academia thatÂ describes the pressure toÂ regularlyÂ publishÂ academic
“Publish or perish” more so fits the media and marketing worlds of today. Publishing high-quality contentÂ is the imperativeÂ if you want your business toÂ stay ahead.
But there's one caveat: More content isÂ not alwaysÂ better. The key is to publish quality content.
1. It naturallyÂ markets your business.
CreatingÂ high-quality contentÂ on a blog (or hiring someone to do so), is the key to growing in todayâs digital world. When you talk about your industry in an authoritative way (and when you have a content marketing strategy in place), you naturally attract customers. Plus, as much as you may loveÂ curating your way to quality content, you'll eventually need content of your own to stay ahead.
2. It encourages link building.
AndÂ link buildingÂ ends up making it easier for your business to be found in search:
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but it also gives you the ability to build links naturally, because content is your greatest asset when attracting linksâ¦You absolutely need a blog in today's online environment to survive.
3. It's the holistic approach.
AndÂ holistic marketing mattersÂ because it's meaningful. It doesnât pit content marketing against SEOâ¦because itâs not one or the other that gets results. Itâs the combination ofÂ both.
4. Content generates inbound leads.
Content-based marketing done right generates leads. This is much better for the bottom line than merely “increasing brand awareness” or getting pageviews.
5. Content stimulates the idea muscles.
Often clients come to me that have previously engaged with traditional agencies – with only mediocre results. Why? Traditional PR companies oftenÂ lack ideas. And ideas are the foundation for quality media creation.
7. You can choose your platform.
Donât choose a platform because everyone is on it.Â Choose the platform that works with your strengths, not against them.Â If youâre a better speaker than a writer, hire a ghostwriter or create an audio podcast series instead.
8. Media companies are ready and willing to help.Â
If youâre like many business owners, you donât have time to create content yourself. What you'd really like is for a company to create meaningful media that will generate more business for you.
When you hire a forward-thinking media company that stays ahead of the trends, you start to think differently. And when you think differently:
- You learn how to tell better stories.
- When youÂ tell better stories, you become a better business.
- And when you become a better business, you make more money.
Do you publish quality content? Why or why not? Please comment below.Â
I runÂ Jessica Ann Media, a New Jersey-based marketing and media company that humanizes businesses through quality content. I can be hired as your personalÂ Creative Director when you're ready to create meaningful content that tells your story across all major media platforms. Set up a 30- minute introductory call with me here.Â