The future of business and marketing is something that I call Human Content. This is at the heart of my new book, Humanize Your Brand: How to Create Content that Connects with Your Customers.
It's now available on Amazon.
Here is the link:
The print copy came in the mail last week, and I could not be more excited!
I'd like to extend a sincere THANK YOU for your support.
It has received glowing reviews from some incredible humans:
“This book reflects the next paradigm, one where we make a better living when we actually take off our masks and get real with our customers. Finally a book that invites us to make no distinction between our humanness and our marketing strategy.”
– Jeff Brown, author of Soulshaping and “An Uncommon Bond”
“This book does an outstanding job exploring how to find and build toward the core of what truly makes you a human brand. An authentic book written by an authentic author. Bravo!” – Bryan Kramer, CEO, TED Speaker, Author of Best Selling Book: Human to Human #H2H
“In a world full of bullshit artists, Jessica is zero bullshit and 100% artist.”
– Barry Feldman, Feldman Creative
“With wisdom, inspiration, and originality, Jessica provides great ideas for creating content that people WANT to share across multiple channels to develop genuine business relationships. I love her practical tips and to-the-point advice, especially her insights on slow media. Each chapter offers timely direction and thought-provoking understandings about how we use written content to further our business' values and objectives on a person-to-person level. A book to definitely keep handy if you ever feel stuck or need a fresh approach.”
– Molly McCord, Author, Entrepreneur, Intuitive Business Coach
“Enjoy this well-edited, fun read, and find your content creation skills reinvigorated and ready to excite your customers. Jessica has brought the secret sauce back to content creation.”
– Geoff Livingston, author, Welcome to the Fifth Estate
“One of the most dramatic changes in business over the last few decades is the fact that people don't buy from nameless, faceless corporations. They buy from brands they know, like,and trust. It can be a real challenge for business professionals and executives to communicate their personality, their sense of humor, even their weaknesses, with honesty to the customers they are seeking. But this is what separates the best brands from the rest. In this book, Jessica provides practical tips and inspiration for any business to learn how to be more human, and in return, attract more customers.”
– Michael Brenner, CEO Marketing Insider Group and Author, The Content Formula
And now for the fun news: You have the chance to win a copy! Please send an email to firstname.lastname@example.org with the subject line “I Want the Book!”
Please tell me if you want the paper version or Kindle version (and if you want a paper version I'll need your mailing address). Good luck!