Online video consumption moves from minutes to hours:
A user survey conducted by TV Guide has 15 percent of respondents saying that they watch more than six hours of online video a week. Last year, than number was still at four percent. 62 percent of all respondents said that they watch more online video than just a year ago.
This comes as no surprise. The interesting part of the survey was how many video viewers use the internet while watching television:
I don’t know about you, but when I watch tv, I enjoy temporarily tuning out the interwebs. TV is my relaxing medium. If I need to look something up while watching tv, I’ll jot it down or make a mental note to do it later.
Maybe I’m missing something. Why do you multitask while watching tv?
I'm the Founder and Creative Director of Jessica Ann Media, where I help you to reach your target audience through clear writing and results-driven content marketing. I've pioneered new content initiatives at top brands like Sirius XM Radio, Adobe, Bitcoin and Getty Images. My book, Humanize Your Brand: How to Create Content that Connects with Your Customers, was ranked as one of the top Business books in Marketing. My podcast, the Art of Humanity, is where I interview artists, leaders, authors and entrepreneurs about creativity and consciousness.