I work with Fortune 500 companies and top tier brands who want to drive targeted, profitable traffic to their business.
Here are a few examples of my work:
What he wanted: Collaboration
Jimmy and I met at South by Southwest (SXSW) conference. Jimmy was working full-time as a software engineer and he mentioned that he was also in the U.S. Army. We instantly connected over a number of mutual interests including entrepreneurship, technology, and the need for more meaningful conversations in the digital space. He built an iPhone app for Army leaders to help sergeants take better care of their Soldiers and needed help targeting his audience in an effective yet meaningful way.
What he got: Expertise
I helped him simplify his story & amplify his message. Together we worked to:
- Clarify his message
- Build an engaged audience through Facebook (with minimal advertising dollars).
- Create a demo video to guide users through how to use his app (which didn't cost him a dime accept his time to record).
Results
- His app ranked in the “Top 100” apps in the iTunes store
- Jimmy was featured in The Army Times
- A community with over 20,000 users for his app
Jimmy Ho
Jessica simplified my core messaging into something concise and coherent. She helped me overcome many of my self-limiting beliefs so that I could confidently put my product into the hands of my customers, and make a difference in the world.
What they wanted: Collaboration
The local branch of one of the biggest names in luxury real estate contacted me to help with their marketing and messaging. I talked with Julia Miller, the Director of Marketing and Business Development. She wanted to start a blog for Heritage House Sotheby's International Realty. But she didn't want it to come across as bland or boring. She wanted the culture of the Sotheby's brand to come alive through storytelling. And she knew that the best way to do this was to come up with a creative marketing strategy.
What they got: Expertise
I met with Julia twice a week for three months. During this time, I learned a lot about the culture of the brand. We would need to find a way to convey the essence of their brand in an authentic way. We determined that we'd need to accentuate the stories of the agents within the company itself. So together, I helped them simplify their story & amplify their message.
Results
- Successfully launched their blog.
- Created a weekly series for their blog called “On the Street.” This series helped to build their brand and shine the spotlight on their agents in a human, authentic way.
- Build an engaged audience, with over 205k weekly impressions through social media with minimal advertising dollars (see screenshot of social media statistics via Sprout Social below).
Julia Miller, Director of Marketing, Heritage House Sotheby's International Realty
Jessica helped get our blog off the ground and put our marketing strategy together.
What they wanted: Collaboration
Chris Pilbeam, the Managing Editor of Vocus (a large marketing software company), contacted me because they needed a content writer who understood Search Engine Optimization. They wanted to use Google search to amplify their message while coming across as a human brand. After a few conversations, Chris and I decided that since we have similar audiences (clients who need marketing guidance), we would co-market the messages to our online audience.
What they got: Expertise
I spent some time learning about the Vocus customers and how to effectively target them. I transformed an assortment of facts and ideas into a two-way connection with Vocus and their customers. Together we worked to:
- Determine the Vocus audience
- Publish one weekly article about humanity, marketing, and technology (here is an example)
- Distribute their message across various social media marketing platforms
Chris Pilbeam, Content Specialist, Vocus
Jessica's writing and marketing know-how have played a considerable role in growing the Vocus Blog. She consistently provides great content, getting to the heart of complex marketing themes and breaking them down for a broad and diverse readership. I'm always confident she's going to deliver and it's a pleasure to work with her.
Results
- Quadrupled the Vocus website traffic in just a few short months.
- Got a boatload of new, engaged customers who wanted to hear what Vocus had to say
- Increased brand awareness
Jerry Rackley, Chief Analyst at Demand Metric
It's clear that Jessica isn't just chasing a paycheck in her work - she is out to change the world. She is the catalyst to innovative communications. Her interest is not in creating customers for her clients, but fanatics. In addition to being a pleasure to work with, she is relentlessly curious and a lifelong learner. A business can find no better advocate than Jessica.