.  And the third phase of social media marketing is upon us. And it’s the most real of them all:
Co-creation. Collaboration.Â
We see this already happening with community building:
The magic of community is when people start talking to one another, without the benefit of the brand, organization, or author participating in the conversation.
People don't want to connect with brands. They want to connect with each other.
Collaboration happens when we connect with each other. When we listen to the conversations within our communities, and take them to the next level. Digital has the power to change everything.
But for us to get there, we need to step out from behind Oz's magic curtain.
Bring value. Prove impact. Be human. Be real.Â
