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Why Quality Content Always Wins

Why Quality Content Always Wins

June 6, 2013

Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? How does it help your business stand out? And more importantly, how does quality help you ?

Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something.

Maybe you skim over the word. Or you think it’s an extra word thrown in simply for the sake of it. Just another noun.

More fluff.

But, it’s so much more than that. Here’s why:

1. Comprehensiveness

When a piece of content is comprehensive, your audience can tell that a lot of time went in to it.

And it’s not because the blog post is extra long or the audio podcast is extremely wordy. But rather because of the thought that’s involved. It’s not halph-hazardly thrown together. It’s created to be useful and relevant.

Being comprehensive comes back two-fold. You attract more high-end customers. And you attract less of those customers who look for cheap shortcuts. Yeah, you don’t want any of them.

Sure, you can win the quantity race in a 100-meter dash, but you’ll be left sweaty and sorry when it’s over. Creating quality content is more of a meaningful marathon. Don’t let the short-cut goers tell you otherwise.

2. Clarity 

All communications needs clarity. It’s not an add-on. It’s a must.

Quality content has clarity. There’s a point, a clear take-away.

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3. Trust

Quality often conveys trust. It shows that you’re an industry leader who respects your audience.

When you respect your audience, your message gets heard.
When your message gets heard, customers listen.
When customers listen, you make sales.
When you make sales, you’re happy.

Quality conveys this. Yes, all of this.

4. Virtuosity

Virtuosity is “an appreciation for or interest in fine objects of art.”

Creating quality content is an art. And art:

Drives conversation.
Conversations create connections.
Connections drive business.

5. Authenticity

Quality content is authentic. And it’s one of the reasons why many businesses start blogging. They want to bridge the gap between their professional and personal lives.

It’s worked for me. And it works for my clients. When you humanize your marketing, you cut to the core of your brand. And you focus on what really matters. You can’t win any more fair than that.

Do you create quality content for your business? Why or why not?