Quality. It’s a word that’s tossed around pretty often. You hear it. You see it. You say it. But what does it really mean? And more importantly, how does it help your business stand out?
Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something.
Maybe you skim over the word. Or you think it’s an extra word thrown in simply for the sake of it. Just another adjective.
More fluff.
But, it’s so much more than that.
Here are 4 reasons why quality wins the Internet always:
1. Comprehensiveness
When a piece of content is comprehensive, you can tell that a lot of time went in to it. Not because it’s extra long or wordy. But because of the thought that’s involved. It’s not halph-hazardly thrown together. And it’s not written for the SEO robots. It’s written to be useful.
You’re probably thinking, “but it’s so much time to create quality!” You’re right. It’s a ton of time if you create it yourself. In between meetings, reports, and just plain running your business, it’s nearly impossible to
But the time that goes into it? It comes back two-fold. You attract more high-end customers. And you attract less of those customers who look for cheap shortcuts. Yeah, you don’t want any of them.
Sure, you can win the quantity race in a 100-meter dash, but you’ll be left sweaty and sorry when it’s over. Creating quality content is more of a meaningful marathon. Don’t let the shortcut-goers tell you otherwise.
2. Clarity
Quality content has clarity. There’s a point. A clear take-away.
All communications needs clarity. It’s not an add-on. It’s a must.
It’s an art to do this well. You need to remove fluff. And add purpose.
3. Trust
Quality often conveys trust. It shows that you’re an industry leader who respects your audience.
When you respect your audience, your message gets heard.
When your message gets heard, customers listen.
When customers listen, you make sales.
When you make sales, you’re happy.
Quality conveys this. Yes, all of this.
4. Virtuosity
Virtuosity is “an appreciation for or interest in fine objects of art.”
Creating quality content is an art. And art:
Drives conversation.
Conversations create connections.
Connections drive business.
Want top-notch quality content marketing with a customized approach? jam with me.
Jessica runs Jessica Ann Media, a creative agency that humanizes businesses through quality content. Hire her as your Creative Director for meaningful content that tells your story across all major media platforms.
